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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

A. Social posts
B. Forms
C. Form handlers
D. Landing pages

Reveal Solution Discussion 0

Correct Answer: B,D 🗳️

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Question #2

You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

A. True
B. False

Reveal Solution Discussion 0

Correct Answer: A 🗳️

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Question #3

What is true about building landing pages in Salesforce using the enhanced landing page experience?

A. Custom code and script can be added to the header or footer code.
B. The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
C. The page can be associated to either a connected or unconnected campaign.
D. When you create or edit an enhanced landing page, it is automatically published.

Reveal Solution Discussion 0

Correct Answer: C 🗳️

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Question #4

LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?