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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per 1,000 impression basis.
B) Clients can purchase data according to the specific terms in their contract.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a percentage of spend.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) User data API
C) Mobile direct ingest
D) Asynchronous javascript tag

3. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) A global DMP nerve center

4. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That vendors and share partners have been configured and that Data Usage Agreement has been signed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addAddressHash
C) bk_addNameHash
D) bk_addEmailHash
E) bk_addPhoneHash

Solutions: