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Facebook Certified media buying professional Sample Questions:

1. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It allows me to measure only Instagram attribution
B) It provides a holistic marketing and measurement at scale
C) It provides global cross-environment coverage.
D) It enables you how well your ads works with real people

2. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) People within the control group that will view your ads become part of the exposed group.
B) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
C) You can set up a brand lift study through your Business Manager.
D) People within the test group that will view your ads become part of the exposed group.
E) The difference between the test group and the control group are analyzed to see the results of a brand lift study.

3. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #1 has the highest ROAS of 63.20
B) Campaign #3 has the lowest ROAS of 9.95
C) Campaign #2 has the lowest ROAS of 1.72
D) Campaign #3 has the highest ROAS of 63.20
E) Campaign #3 has the lowest ROAS of 1.87
F) Campaign #2 has the lowest ROAS of 1.87

4. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C) You run different conversion campaign ads for all events currently being measured on the website.
D) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

5. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Use conversion ads to the checkout page for new audiences.
B) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
C) Use attention-grabbing video ads on Instagram to new audiences.
D) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
E) Create app install campaigns for people who have visited the website.
F) Create app install campaigns for people who have finalized a purchase for the following 15 days.

Solutions: