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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| B2C Platform Capabilities | - Commerce and engagement tools
|
| Security and Data Governance | - Customer data protection - Access control and identity management |
| Integration Architecture | - Event-driven architecture
|
| Solution Design for B2C Customer Experience | - Omnichannel experience design - Customer journey architecture |
| Scalability and Performance Design | - Performance optimization strategies - High-volume transaction design |
Salesforce Certified B2C Solution Architect Sample Questions:
Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers.
To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns.
Which two products should a Solution Architect include in the architecture to meet UC's needs?
- A. Marketing Cloud and Service Cloud
- B. Service Cloud and B2C Commerce
- C. Marketing Cloud and Sales Cloud
- D. Marketing Cloud and B2C Commerce
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
- A. Commerce Cloud Email Service
- B. Marketing Cloud Triggered Send
- C. Service Cloud Email Service
- D. Marketing Cloud Journey Event
Correct Answer: B 🗳️
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A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?
- A. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
- B. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
- C. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.
- D. Service Cloud creates a customer ID and an additional ID to be used as the primary record.
Correct Answer: C 🗳️
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An organization operating more than 20 beauty, personal care, and health brands wants to move from its on- premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent- based marketing campaigns.
Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?
- A. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.
- B. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.
- C. When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
- D. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.
Correct Answer: D 🗳️
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A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.
Which three elements are required to support this scenario?
Choose 3 answers
- A. B2C Commerce cartridge to call Marketing Cloud APIs
- B. Service Cloud for support of coupons and redemption management
- C. Marketing Cloud Connect for Service to Marketing Cloud
- D. Marketing Cloud Installed Package
- E. 82C Commerce storefront
Correct Answer: A,D,E 🗳️
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