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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is NOT an example of an assortment strategy?

A) Broad Assortment Strategy
B) High Low Strategy
C) First to Market Strategy
D) Market Coverage Strategy

2. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Focus solely on the technical details of the data.
B) Rely on visuals without providing context or narrative.
C) Include as much data as possible to ensure thoroughness.
D) Focus on presenting data in a concise and persuasive format.

3. What does Shrink % measure in inventory management?

A) The percentage of inventory sold during a specific time period.
B) The percentage of profit generated from promotional activities.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of inventory replenished to maintain stock levels.

4. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Shipping products from manufacturers
B) Tracking mobile devices in households
C) Analyzing online search queries
D) Scanning items at checkout typically tied to Household Loyalty Cards

5. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It has no impact on labor or operating expenses
B) It primarily increases customer satisfaction without affecting labor or OPEX.
C) It increases the complexity of inventory management, raising labor costs.
D) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX

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