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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

A) Apply contact deletion policies while keeping non-identifiable reporting data.
B) Disable tracking before deleting contacts.
C) Remove reporting extracts.
D) Retain every customer record permanently.

2. Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A) Split the existing activities into two separate automations.
B) Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
C) Implement a Wait Activity to wait until the data extension is populated with records.
D) Place a Verification Activity between the import and SQL Query activity.

3. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A) CloudPages opt-in to Event Journey
B) Smart Capture and Triggered email messaging
C) Keyword opt-in and SMS Messaging
D) Existing Email Event Notification Subscription

4. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

A) Query the _Contact Data View and transfer it weekly
B) Configure the Contact Extract Activity in Automation Studio
C) Query the _Subscriber Data View and Extract it weekly
D) Schedule the Contacts Counts Standard Report

5. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?

A) Request a second SAP for the existing business unit.
B) Create a new business unit for the new brand.
C) Implement a new SSL Certificate for the new brand.
D) Request a Private Domain to be added to the existing business unit.

Solutions: