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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Strategic Communication Foundations | 15-20% | - Role of communication in organizational strategy - Communication theory and models - Ethical principles in strategic communication - Professional standards and competencies |
| Strategic Planning and Analysis | 20-25% | - Setting strategic communication objectives - Situation analysis methodologies - Stakeholder identification and mapping - Research and measurement frameworks - Environmental scanning |
| Implementation and Execution | 15-20% | - Change management communication - Integration of communication channels - Project management for communication - Resource allocation and budgeting - Crisis communication planning |
| Evaluation and Measurement | 15-20% | - Continuous improvement processes - Key performance indicators (KPIs) - Measurement frameworks and models - Analytics and reporting - ROI and business impact assessment |
| Message Development and Design | 20-25% | - Creative development processes - Content strategy - Audience segmentation and targeting - Channel selection and optimization - Message strategy and architecture |
GCCC Strategic Communication Management Professional Sample Questions:
What is the difference between a communication strategy and a communication plan?
- A. A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
- B. A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
- C. They are the same, and the terms are interchangeable.
- D. It does not matter which term is used as long as the document considers both internal and external communication.
Correct Answer: B 🗳️
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Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
- A. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
- B. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
- C. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
- D. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
Correct Answer: B 🗳️
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In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
- A. punishments and rewards for employee behavior.
- B. consistent, clear messages about values.
- C. links to applicable local criminal law.
- D. references for the consultant who drafted the program.
Correct Answer: B 🗳️
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When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:
- A. to ensure they have the information needed to communicate with others.
- B. leaders need to feel important so they want to be notified first.
- C. media tends to distort messages.
- D. so there is time to print new business cards.
Correct Answer: A 🗳️
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When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?
- A. Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
- B. A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
- C. A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
- D. Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
Correct Answer: D 🗳️
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