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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Build audience criteria and filters - Implement catalog-based recommendations - Use profile attributes and engagement scoring - Create and manage segments - Configure dynamic audience membership |
| Topic 2: Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication - Implement JavaScript beacon and tag management |
| Topic 3: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Implement data governance policies - Monitor system health and troubleshooting - Understand compliance and security considerations - Manage user roles and permissions - Configure system settings and preferences |
| Topic 4: Reporting and Analytics | 12% | - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Create and customize reports |
| Topic 5: Overview and Key Concepts | 12% | - Describe the platform architecture and components - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
| Topic 6: Campaigns and Experiences | 24% | - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and manage campaigns - Set up triggers and response handling - Create and test campaign variations - Configure audience targeting and segmentation |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Exclusion
- B. Ingredient
- C. Variation
- D. Booster
Correct Answer: C 🗳️
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A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- C. IS uses probability matching to determine if two or more profiles represent for user identity
- D. IS users third party software to match anonymous and knows identifies
Correct Answer: C 🗳️
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What are the two competitive advantages of interaction studio? [check]
- A. Managers Consent
- B. True Real-Time Decisioning
- C. Monitors active time spent and true engagement
- D. Integrated content management system
Correct Answer: B,C 🗳️
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Which three components of a recipe are optional when configuring a new algorithm?
- A. Decisions
- B. Variation
- C. Exclusions
- D. Ingredients
- E. Boosters
Correct Answer: B,C,E 🗳️
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A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- C. marketing cloud Personalization uses third party software to match anonymous and known identities
Correct Answer: A 🗳️
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