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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Create and manage segments - Configure dynamic audience membership - Implement catalog-based recommendations - Build audience criteria and filters - Use profile attributes and engagement scoring |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Campaigns and Experiences | 24% | - Create and test campaign variations - Implement decision logic and rules - Build experiences using drag-and-drop editor - Set up triggers and response handling - Configure audience targeting and segmentation - Create and manage campaigns |
| Administration and Governance | 20% | - Monitor system health and troubleshooting - Understand compliance and security considerations - Manage integrations with Marketing Cloud - Manage user roles and permissions - Implement data governance policies - Configure system settings and preferences |
| Implementation and Configuration | 16% | - Set up data collection and event processing - Configure user and visitor authentication - Set up and configure the Web Media Manager - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
How many times can a visitor accomplish a goal in interaction studio?
- A. Each time a visitor leaves and rejoins the goal segment
- B. No more than twice or the goal completion will no longer be counted
- C. Only once for all time
- D. It varies depending on the setup of the goal segment
Correct Answer: D 🗳️
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What are three ways segments are used in marketing cloud personalization?
- A. Targeting for campaigns
- B. Analytics, trends and engagement
- C. Set goal and filtersb)
- D. Recommending products
- E. Creating related lists within Salesforce CRM
Correct Answer: A,B,D 🗳️
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If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Visitor behaviour report
- B. Goal comparison report
- C. Goal completion report
- D. Referring sources report
Correct Answer: B 🗳️
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How are anonymous visitors tracked?
- A. The browser assigns a 3rd party cookie
- B. The customer must assign a unique alphanumeric identifier using a first-party cookie
- C. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
- D. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
Correct Answer: D 🗳️
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During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
- A. Site Architecture
- B. Attribute Model
- C. Datasets
- D. Site Catalog
- E. ETL Feeds
Correct Answer: A,B,D 🗳️
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