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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 3: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 4: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 5: Insights and Analytics | 14% | - Analyze email metrics
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?
- A. Segment email sends by domain.
- B. Configure Send Throttling.
- C. Use Delayed Delivery
Correct Answer: B 🗳️
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The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. A/B Testing
- B. Path Optimizer
- C. Einstain Engagement Activities
Correct Answer: B 🗳️
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Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. From Address Management
- B. Sender Profile
- C. Delivery Profile
Correct Answer: C 🗳️
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Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Wait Activity
- B. Scheduled Automation
- C. Triggered Automation
Correct Answer: C 🗳️
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A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Create CloudPages to collect and subscribe users,
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Leverage Social Studio to capture email addresses.
Correct Answer: A 🗳️
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