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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber & Data Management | 25% | - Segmentation and audience creation - Import/export and data quality - Subscriber status and preferences - Data extensions and list management |
| Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Email marketing fundamentals - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors - Dynamic content and personalization |
| Sending & Automation | 20% | - Journey Builder fundamentals - Automation Studio basics - Guided sends and user-initiated sends - Triggered emails and transactional sends |
| Tracking & Reporting | 10% | - Standard reports and dashboards - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Email Analytics Tile
- B. Journey History
- C. Analytics Dashboard
Correct Answer: C 🗳️
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A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. A Schedule report and email the link to download.
- C. Schedule report to export as a web page.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Einstein Copy Insights
- B. Enhanced Dynamic Content
- C. Einstein Content Selection
Correct Answer: C 🗳️
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Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Reference Content Block
- B. Dynamic Content Block
- C. Einstein Content Selection
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
- A. Remove old tracking results on a regular basis to declutter the results list.
- B. Create folders in My Tracking and select where to send results when sending an email.
- C. Give emails unique names so they are easier to find in the tracking sends tab.
Correct Answer: B 🗳️
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