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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales and Solution Selling | 25% | - Solution alignment to business needs - Competitive differentiation - Customer use cases and pain points |
| SPSS Product Portfolio | 35% | - SPSS Decision Management - SPSS Modeler - SPSS Data Collection - SPSS Collaboration and Deployment Services - SPSS Statistics |
| Licensing and Implementation | 15% | - Deployment and integration basics - Licensing models and editions |
| IBM SPSS Predictive Analytics Overview | 25% | - Value proposition and business benefits - Market positioning and target industries |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of SPSS Data Collection?
- A. To integrate analytic results into business processes.
- B. To retrieve existing data stored from disparate sources.
- C. To gather feedback from constituents for use in advanced and predictive analytics.
- D. To prepare messy data for more accurate modeling.
Correct Answer: C 🗳️
Which user is most likely to use the automated modeling feature of SPSS Modeler?
- A. IT manager
- B. Professional statistician
- C. Business executive
- D. Business analyst
Correct Answer: D 🗳️
Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?
- A. Predictive Maintenance
- B. Campaign Insight and Offer Optimization
- C. Customer Retention and Growth
- D. Market Basket Analysis
Correct Answer: D 🗳️
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Interviewing
- B. Reporting
- C. Management
- D. Authoring
Correct Answer: D 🗳️
Which statement is true about automated modeling?
- A. It creates many models for the user to evaluate the best model in a single step.
- B. It is a specific type of algorithm that makes data simpler.
- C. It is more about data preparation than modeling.
- D. It automates the whole data mining process from data access through deployment.
Correct Answer: B 🗳️
