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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
C) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".

2. Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A) Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B) Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C) Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D) All

3. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
C) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

4. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A) Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
B) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
C) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

5. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A) Marketing Cloud Account Engagement Static List
B) Salesforce Queue
C) Marketing Cloud Account Engagement Automation Rule
D) Marketing Cloud Account Engagement Marketing Campaign
E) Marketing Cloud Account Engagement Engagement Program

Solutions: