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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Engagement Scoring
B) Retention Analysis
C) Trend Line Report
D) Data Aggregation Report

2. Which feature allows restricting report access to specific team members in Adobe CJA?
Response:

A) Data Export Rules
B) Campaign Quotas
C) Report Permissions
D) Profile Identity Lock

3. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID does not exist (People)) / People

B) (Customer ID exists (People)) / (Customer ID does not exist (People))

C) (Customer ID exists (People)) / People

4. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Reassign the report to a different campaign.
B) Enable dynamic date ranges in the report.
C) Create a new calculated metric for monthly purchases.
D) Update the date range filter to include the last 12 months.

5. Which metrics should be prioritized when generating a revenue performance report in Adobe CJA?
(Select two.)
Response:

A) Total Revenue
B) Data Ingestion Speed
C) Campaign Delivery Logs
D) Purchase Conversion Rate

Solutions: