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Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

 

NEW QUESTION 50
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

• A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
• B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
• C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
• D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Answer: A,B

 

NEW QUESTION 51
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

• A. Give permissions to users at top-level account to assign their own business units.
• B. Re-import the users to update their assigned business units
• C. Search for the individual user, select their name and click Edit Business Units.
• D. Search for the individual user, select their name, and click Manage Business Units.

Answer: B

 

NEW QUESTION 52
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

• A. Content Builder
• B. Data Designer
• C. Web Analytics Connector
• D. Cloud Pages

Answer: D

 

NEW QUESTION 53
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

• A. Bitly URL Shortener
• B. Login detail for each social media account
• C. Google URL shortner
• D. Facebook ad manager

Answer: A,B

 

NEW QUESTION 54
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

• A. Boolean
• B. Decimal
• C. Text
• D. Number

Answer: B,C

 

NEW QUESTION 55
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

• A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
• B. The IP address is on reserve, is already in use, and has an email sending history.
• C. Building desirable sending history and data will be variable based on list size and engagement.
• D. Sending in large volumes will alert ISPs the new IP Address is now in use.

Answer: D

 

NEW QUESTION 56
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

• A. Email Studio > Synchronized Data Extensions
• B. Contact Builder > Synchronized Data Extensions
• C. Automation Studio > File Transfers
• D. Contact Builder > Data Sources

Answer: D

 

NEW QUESTION 57
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

• A. Ensure employees have opted in to the test email list or data extension
• B. Ask employees to use personal email addresses instead of corporate email addresses
• C. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
• D. Import employee email addresses into All Subscribers with an "Active status

Answer: C

 

NEW QUESTION 58
Which three options determine when a contact could enter a journey?
Choose 3 answers.

• A. Re-entry only after exiting
• B. Re-entry by attribute
• C. Re-entry at any time
• D. Re-entry by date
• E. No re-entry

Answer: A,C,E

 

NEW QUESTION 59
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A. Marketing Cloud Channel Manager
• B. Marketing Cloud Regional or Local Administrator
• C. Marketing Cloud Email Marketing Manager
• D. Marketing Cloud Administrator

Answer: B,C

 

NEW QUESTION 60
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

• A. Enabling Mobile Connect
• B. Setting up the Data Structure
• C. Managing the Enhanced SFTP
• D. Configuring Journey Builder

Answer: B

 

NEW QUESTION 61
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

• A. Add/Update
• B. Overwrite
• C. Update Only
• D. Add Only

Answer: A

 

NEW QUESTION 62
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

• A. Preference Center link and a link to the business website
• B. Business name and physical mailing address
• C. Preference Center link and physical mailing address
• D. Business name and a link to the business website

Answer: C

 

NEW QUESTION 63
Which activity should be used for multivariate content testing within Journey Builder?

• A. Random Split
• B. Decision Split
• C. Content Split
• D. Engagement Split

Answer: A

 

NEW QUESTION 64
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers

• A. MobileConnect
• B. Journey Builder
• C. Contact Builder
• D. MobilePush

Answer: B,D

 

NEW QUESTION 65
Where would a Marketing Cloud admin view all verified email addresses?

• A. Sender Profiles
• B. Identity Verification Log
• C. From Address Management
• D. Reply Mail Management

Answer: C

 

NEW QUESTION 66
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

• A. Content Builder
• B. Profile Center
• C. MobileConnect
• D. Smart Capture

Answer: C

 

NEW QUESTION 67
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

• A. Edit permissions and Grant permissions to Send
• B. Remove the Marketing Cloud Viewer Role
• C. Add the Role Marketing Cloud Channel Manager
• D. Edit permissions and deselect Deny for Email Sending!

Answer: A

 

NEW QUESTION 68
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