2024 Realistic Verified Marketing-Cloud-Consultant exam dumps Q&As - Marketing-Cloud-Consultant Free Update

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Salesforce Marketing-Cloud-Consultant certification exam is a great way to demonstrate your expertise in Marketing Cloud and increase your career opportunities. By passing Marketing-Cloud-Consultant exam, you can enhance your credibility as a Marketing Cloud professional and gain recognition from the Salesforce community. Additionally, the certification can help you stand out in the job market and increase your chances of getting hired or promoted. Salesforce Certified Marketing Cloud Consultant certification also provides access to a variety of resources and benefits, such as job listings, training, events, and networking opportunities.

Salesforce Marketing-Cloud-Consultant Exam covers a broad range of topics related to the Salesforce Marketing Cloud platform. These topics include email marketing, mobile marketing, social media marketing, advertising, analytics, and data management. Marketing-Cloud-Consultant exam also tests a candidate's knowledge of the platform's various tools and features, such as Journey Builder, Email Studio, Audience Builder, and Mobile Studio.

 

NEW QUESTION # 42
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

• A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
• B. Replace the current data extension with a new data extension configured with a Retention Period.
• C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Answer: A,D

NEW QUESTION # 43
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

• A. Business Units can mirror an organization's operational structure.
• B. Business Units can share information with other Business Units.
• C. Business Units can have more than one parent Business Unit.
• D. Subscribers can only appear in one Business Unit.

Answer: A,B

NEW QUESTION # 44
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)

• A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
• B. IP ramp-up is important to establish a positive sender reputation.
• C. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
• D. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.

Answer: B,D

NEW QUESTION # 45
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

• A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
• B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
• C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
• D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Answer: A

NEW QUESTION # 46
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

• A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
• B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
• D. Replace the current data extension with a new data extension configured with a Retention Period.

Answer: A,D

Explanation:
Explanation
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible. One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extension with a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_data_retention_policies.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_new_data_extension_from_an_existing_data_ex

NEW QUESTION # 47
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers

• A. Does someone need to be notified if an error happens on import?
• B. Is the data file a delta or a historical file?
• C. Does the data extension have a data relationship?
• D. Will the data file be placed on the SFTP at the same time daily?
• E. Will the file have more than 5,000 rows?

Answer: A,B,D

NEW QUESTION # 48
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?

• A. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
• B. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
• C. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
• D. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.

Answer: B

Explanation:
Since Company has web developer so API integration is preferred solution.

NEW QUESTION # 49
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

• A. File Transfer > Import File > SQL Query > Send Email
• B. File Transfer > SQL Query > Measures > Send Email
• C. File Transfer > Data Extract > Filters > Send Email
• D. File Transfer > Import File > Measures > Send Email

Answer: A

NEW QUESTION # 50
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

• A. Query Activity
• B. Verification Activity
• C. Stop Activity
• D. Script Activity

Answer: B

NEW QUESTION # 51
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)

• A. Channel preference of customers
• B. Products purchased from a competitor
• C. Last purchase date
• D. Number of items per order

Answer: A,C

NEW QUESTION # 52
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

• A. HTML
• B. AMPscript
• C. SQL
• D. SSJS

Answer: D

NEW QUESTION # 53
An existing triggered send needs to be updated with new content
Select the correct sequence

Answer:

Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

NEW QUESTION # 54
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

• A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
• B. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
• C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
• D. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

Answer: A

Explanation:
Explanation
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly.
References: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5

NEW QUESTION # 55
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A. Marketing Cloud Channel Manager
• B. Marketing Cloud Email Marketing Manager
• C. Marketing Cloud Administrator
• D. Marketing Cloud Regional or Local Administrator

Answer: A,C

NEW QUESTION # 56
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

• A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
• B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
• C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
• D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

Answer: B

NEW QUESTION # 57
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A. Use AMPscript variables created from each field in the data extension.
• B. Use Guide Template Language created for each field in the data extension.
• C. Use Dynamic Content rules to select a content area for each subscriber.
• D. Use personalization strings created by selecting the data extension.

Answer: D

Explanation:
Explanation
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_exte
https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&typ

NEW QUESTION # 58
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended

• A. Create new Salesforce data and link it to the other data extensions.
• B. Create a new data extension and link it as a new population.
• C. A Create a new data extension and link it to the other data extension
• D. Create additional attribute fields in the main contact data extension.

Answer: C

Explanation:
Explanation
To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5

NEW QUESTION # 59
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

• A. Journey Data queried from main data extension
• B. Journey Data using CRM Report Import Activity to Salesforce Data Extension
• C. Contact Data using Synchronized Data Sources
• D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Answer: D

NEW QUESTION # 60
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)

• A. The contact falls below the High Water Mark.
• B. The entry event was not fired via Automation Studio.
• C. The interaction allows re-entry only after exiting, and the contact already exists.
• D. The interaction has an A/B/n split, and the contact does not meet the criteria.
• E. The contact did not meet the entry criteria.

Answer: A,C,E

NEW QUESTION # 61
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

• A. Run a SQL Query at 12:30 a.m. to create a suppression list.
• B. Run an Import Definition at 12 a.m. to create a suppression list.
• C. Create and enable a BLOCKOUT window In MobileConnect.
• D. Create a Journey Goal to exit subscribers from the Journey.

Answer: C

NEW QUESTION # 62
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Salesforce Marketing-Cloud-Consultant Exam is a certification exam designed to test the knowledge and skills of professionals who work with the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam is intended for those who want to demonstrate their expertise in Salesforce Marketing Cloud and its various features and capabilities. Marketing-Cloud-Consultant exam is designed to test a candidate's knowledge of the platform's features and functionality, as well as their ability to apply that knowledge to real-world scenarios.

 

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