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  • Exam Code: Marketing-Cloud-Administrator-JPN
  • Exam Name: Salesforce Certified Marketing Cloud Administrator Exam (Marketing-Cloud-Administrator日本語版)
  • Last Updated: Aug 10, 2026
  • Q & A: 166 Questions and Answers
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Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

  • Implementation of account configuration, including business unit structure, permissions and security.
  • Troubleshoot account setup and user request issues
  • Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
  • Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
  • Account monitoring (super messages, users, activities) (audits, reports, notifications)
  • Evaluate the quality of the data.
  • Configure Marketing Cloud products (manufacturers, studios)
  • Management of subscriber data
  • Identify best security practices for managing data, users and authorizations.

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Maintenance and Troubleshooting15%- Automation Studio
  • 1. Error handling and recovery
  • 2. Activity types and workflow
  • 3. Scheduling and monitoring
- System Maintenance
  • 1. Performance monitoring
  • 2. Reporting and analytics
  • 3. Troubleshooting common issues
Topic 2: Setup38%- Business Units
  • 1. Sharing and access rules
  • 2. Configuration and management
  • 3. Structure and hierarchy
- Security and Access
  • 1. Login security and IP restrictions
  • 2. Data protection policies
  • 3. User roles and permissions
  • 4. Audit trail and monitoring
- Account Configuration
  • 1. Integration setup
  • 2. Branding and account settings
  • 3. Global settings and preferences
Topic 3: Subscriber Data Management32%- Data Structures
  • 1. Lists and data extensions
  • 2. Contact Builder and data models
  • 3. Data relationships and keys
- Data Segmentation
  • 1. Audience building
  • 2. Filters and groups
  • 3. Query activities and SQL basics
- Data Operations
  • 1. Data quality and deduplication
  • 2. Import and export methods
  • 3. Retention and privacy management
Topic 4: Channel Management15%- Email Channel
  • 1. Deliverability configuration
  • 2. Sender profiles and delivery settings
  • 3. Authentication: SPF, DKIM, DMARC
- Other Channels
  • 1. Social Studio integration
  • 2. Web and advertising channels
  • 3. MobileConnect and SMS setup

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