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Salesforce Email Essentials (EEB101) Sample Questions:

1. List 3 unsubscription methods?

A) Reply Email
B) Survey
C) One-Click Unsubscribe
D) Subscription Center

2. A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A) SQL Query Activity
B) Send Flow
C) Filters
D) Audience Builder

3. A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A) Refresh the data filter
B) Add to Data Extension
C) Send the email via Triggered Send
D) Add a new subscriber to a list

4. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A) Import duplicate copies of content for different messages or groups.
B) Review permissions and roles for users accessing Content Builder.
C) Create a folder structure prior to importing assets.
D) Establish a naming convention optimized for search.
E) Focus on creating and importing content for one primary channel.

5. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to create Email
B) Allows you to view past and pending emails.
C) Allows you to create custom actions for your marketing.
D) Allows you to access you most frequent tasks quickly

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