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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A) Setting a date for when prospects can no longer match the repeating automation rule
B) Setting how many prospects are allowed to match the repeating automation rule
C) Setting how many days must pass before a prospect can match the repeating automation rule
D) Setting the number of times a prospect can match the repeating automation rule

2. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

A) Prospects clicked the call-to-action link multiple times.
B) Prospects clicked the unsubscribe link.
C) Prospects were removed from the recipient list after clicking the call-to-action link.
D) Prospects were deleted after clicking the call-to-action link.

3. By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers

A) Lead records
B) a Contact records
C) Opportunity records
D) Account records
E) Case records

4. What is the process to add a prospect who visits a pricing page to a list?

A) Use a Tag
B) Create a page action
C) Create a segmentation rule
D) Create an automation rule

5. A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A) All prospects on the suppression list
B) All prospects on the recipient list
C) All prospects in the program
D) All prospects new to the program

Solutions: